Israel-Swiss Lean Launchpad provides real world, hands‐on learning on what it’s like, and how best to actually turn a great idea into a great product using the Lean Startup methodology and tools. Participants will be getting their hands dirty talking to customers, partners, competitors, as they encounter the chaos and uncertainty of how a startup actually works. Participants will enjoy a supportive environment to enable mutual learning and open discussions on how to use a business model to brainstorm each part of a company and customer development to see whether anyone other than them would want/use their product. Finally, they’ll see how agile development can help them rapidly iterate their product to build something customers will use and buy. 

Participants will also have a unique chance to observe and learn different cultural approaches to entrepreneurship from their lectures, mentors, coaches and colleagues.

Each unit will test a different part of the business model and then sharing of the hard-earned knowledge with the rest of the participants.